Financial Content Writer

We are seeking a talented and experienced Financial Content Writer to join our client's team full-time. In this role, you will be responsible for creating engaging and differentiated content that showcases a unique approach to wealth management. You will play a key role in developing a compelling narrative that supports our client in customer acquisition, retention, and brand credibility across various content formats.

Commitment and Duration

• Full-time role with an initial commitment of 6 months, with the possibility of extension based on performance and business needs.
• Flexibility in working hours as long as you can meet deadlines and collaborate effectively with the team.

Objectives of This Role

• Craft high-quality, engaging content for the company website, blogs, LinkedIn, and other platforms to establish a strong market presence.
• Develop in-depth resources such as guides and eBooks (12-35 pages) that highlight the company's value proposition.
• Create credibility pieces on topics like selecting financial advisors and retirement planning to differentiate the company from competitors.
• Collaborate with the team to brainstorm and develop content ideas that align with the evolving brand and market strategy.
• Ensure all content adheres to SEO best practices to enhance traffic and conversion rates.

Responsibilities

• Write, edit, and publish content across various channels including websites, blogs, LinkedIn posts, and long-form content such as guides and eBooks.
• Conduct research on industry trends to ensure content is current, accurate, and relevant to the target audience.
• Work closely with the marketing and strategy teams to align content with business objectives and brand voice.
• Review and revise content to ensure it meets quality standards and reflects the company’s unique approach to wealth management.
• Monitor content performance metrics and adjust strategies as needed to improve engagement and effectiveness.

Skills and Qualifications

• Proven experience writing in the financial services industry, particularly within wealth management, investment, or retirement planning sectors.
• Exceptional writing and editing skills with a strong command of financial terminology.
• Ability to simplify complex financial concepts into clear, accessible language.
• Experience with SEO and content optimization techniques.
• Proficient in using collaboration tools such as Slack and Microsoft Office.
• Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.
• Ability to work independently as well as part of a team, contributing to the development of the brand voice and content strategy.

Preferred Qualifications

• Certifications such as CFP, Series 65, or similar financial credentials are advantageous but not required.

About Our Client

Our client is a new venture in the wealth management industry, led by experienced professionals from notable financial and technology backgrounds. The company combines human expertise with advanced technology to offer comprehensive financial planning and wealth management services tailored to individual needs.