Social Media & Email Marketing Specialist

Overview:

We are looking for a Social Media & Email Marketing Specialist to support our client's content marketing initiatives. The ideal candidate is a strategic thinker with a knack for engaging social content and email sequences. You will be responsible for managing social content distribution and nurturing leads through personalized email campaigns.

Scope and Duration:
20 Hours/week
6-Month Contract

Responsibilities:

• Develop and manage email marketing campaigns, including automated drip sequences.
• Write compelling email content focused on value-driven insights for our audience.
• Research and curate social media content, focusing on YouTube as the primary platform.
• Optimize video content for SEO, ensuring maximum visibility.
• Distribute content across multiple platforms, including LinkedIn, Instagram, and Facebook.
• Engage with our community and drive conversations on social platforms.
• Track and analyze email open rates, click-through rates, and conversion metrics.
• Participate in weekly strategy calls, contributing fresh ideas and insights.

Qualifications:

• Proven experience in email marketing and lead nurturing.
• Strong understanding of social media engagement strategies, especially YouTube.
• Ability to use AI tools to generate research-based content ideas.
• Experience with Google Ads, PPC, and analytics tracking is a plus.
• Ability to work independently and collaborate in a nimble, startup environment.
• Strong commitment to documenting marketing processes for scalability.
• Comfort with client interaction and ability to adjust messaging accordingly.

Preferred Skills:

• Experience in medical aesthetics, healthcare, or related industries.
• Familiarity with list-building tools (e.g., ListKit).
• Basic knowledge of SEO principles and how they apply to email and social media content.

About Our Client

Our client is a dynamic marketing agency dedicated to helping businesses in the surgical and non-surgical aesthetics industry—including plastic surgeons and med spas—scale their online presence and attract high-value clients. With a focus on SEO-driven content, social media strategy, and data-backed digital marketing, they specialize in creating high-impact marketing solutions that deliver measurable results.